B2b tech stack2/13/2024 How to Build a Marketing Tech Stack that Works for You Outline your goals and strategyĪs the concept of a tech stack and practice of building one grew over the past decade or so, a popular motto emerged: “Strategy first, technology second.” Let’s walk through 5 important steps for building an effective tech stack for your company. Companies can build stacks that align closely with their unique needs, budgets, and team preferences. Thanks to the many options available on the market and diverse needs of individual companies, there are no two marketing tech stacks that look exactly the same. Many companies adopt tools that can encompass more than one of the above capabilities, and tools are often built with integration capabilities so they can work seamlessly alongside others in your marketing tech stack. It’s important to keep in mind that these tools don’t operate as many separate and siloed parts - rather, they should dynamically work together to enhance your overall marketing strategy.
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